Santa Cruz County Micro-Market Snapshot | September 2025

The September 2025 data confirms what many of us in the field are feeling: inventory remains tight, pricing is holding strong, and properly positioned homes continue to move—often within 30–50 days. Below is a hyper-local look at how each market performed across Santa Cruz County this month.

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Santa Cruz, CA

• Active Listings: 99

• Sold Listings: 37

• Sales Volume: $66.2 Million

• Average Sale Price: $1.79 Million

• Sale-to-List Price: 99.4 %

• Days to Sell: 37

Santa Cruz continues to anchor the county’s luxury and coastal segments. Homes priced correctly are selling within 1 % of asking—proof that well-marketed listings still command top-tier attention.

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Watsonville, CA

• Active Listings: 55

• Sold Listings: 14

• Sales Volume: $11.2 Million

• Average Sale Price: $802 K

• Sale-to-List Price: 102.8 %

• Days to Sell: 37

Affordability continues to fuel demand here. Multiple-offer scenarios are common, and sale-to-list ratios above 100 % show that buyers are willing to stretch for move-in-ready homes.

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Aptos, CA

• Active Listings: 82

• Sold Listings: 21

• Sales Volume: $29.2 Million

• Average Sale Price: $1.39 Million

• Sale-to-List Price: 97.9 %

• Days to Sell: 58

Aptos remains a sought-after coastal enclave. Longer market times indicate buyers are selective—but homes with strong presentation and strategic pricing still move within two months.

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Felton, CA

• Active Listings: 29

• Sold Listings: 9

• Sales Volume: $8.64 Million

• Average Sale Price: $960 K

• Sale-to-List Price: 97.9 %

• Days to Sell: 49

Mountain properties are maintaining steady demand. Lifestyle buyers are returning, drawn by privacy, acreage, and proximity to nature.

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Ben Lomond, CA

• Active Listings: 19

• Sold Listings: 5

• Sales Volume: $6.53 Million

• Average Sale Price: $1.31 Million

• Sale-to-List Price: 101.2 %

• Days to Sell: 14

This micro-market is moving fast. Limited supply and desirable redwood settings are pushing prices slightly above list—a clear signal of pent-up demand.

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Capitola, CA

• Active Listings: 9

• Sold Listings: 8

• Sales Volume: $16.5 Million

• Average Sale Price: $2.06 Million

• Sale-to-List Price: 95.3 %

• Days to Sell: 51

Capitola’s seaside charm continues to attract second-home and investment buyers. A modest dip in sale-to-list ratios suggests opportunity for strategic negotiations on higher-end properties.

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Soquel, CA

• Active Listings: 20

• Sold Listings: 6

• Sales Volume: $8.82 Million

• Average Sale Price: $1.47 Million

• Sale-to-List Price: 96 %

• Days to Sell: 37

Soquel remains one of the county’s most balanced markets—limited inventory, consistent turnover, and strong community appeal keep pricing stable.

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County-Wide Insight

Across Santa Cruz County, we’re seeing:

• Tight inventory and stable absorption rates

• List-to-sale ratios hovering near 100 %

• Average days-on-market ≈ 40–45 days

For homeowners, this means pricing and presentation are everything. For buyers, being prepared—financially and strategically—is key to success.

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Ready to Talk Strategy?

Whether you’re buying, selling, or simply evaluating your next move, let’s align your goals with today’s data-driven market trends.

Brandi Jones | Realtor® | KW Thrive | Keller Williams Luxury

📞 (831) 588-5145

🌐 brandijones.com

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